Iceland Mag

6 Reykjavik

Iceland Mag


An advertisement for CAT shot in Iceland shows local strongman beat a bulldozer in tug of war

By Staff

  • Hafþór or "Thor" on his way to battle a bulldozer The name Hafþór is composed of two words, Þór (Thor) and Haf (Ocean), so it could be translated as "Thor of the sea". Photo: Screenshot from CAT advertisement.

An advertisement shot in Iceland as part of a series of ads created on the occasion of the 90 year anniversary of the American construction equipment manufacturer CAT features the professional strongman Hafþór Júlíus Björnsson battling a 77 ton bulldozer. With the help of a group of fans and the sweetness of a little girl, which wins over the operator of the bulldozer, Hafþór wins the very unequal competition.

Hafþór, who is referred to as "Thor" in the advertisement, has won the title Iceland’s strongest man each year since 2011 and Europe’s strongest man in 2014 and 2015. He is perhaps best known for playing Gregor “The Mountain” Clegane in the fourth season of the HBO series Game of Thrones in 2013.

Read more: Iceland's strongest man starts his acting career in Game of Thrones

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